How Can Entrepreneurs Build A Personal Brand?

Practical insights on how entrepreneurs can (and should) build their personal brand.

In this engaging episode, Vikas Shah and Kuldip Sahota dive into the art of personal branding, weaving together themes of trust, authenticity, and human connection. They begin with a nostalgic nod to village life, where reputation was forged through direct interactions, contrasting it with today’s digital landscape, where personal brands act as "trust-building in shorthand." Vikas breaks down brand theory, stressing the importance of parity—meeting basic expectations—and difference—carving a unique identity. Kuldip opens up about his battle with imposter syndrome, a relatable hurdle, while Vikas champions humility as a powerful asset in branding. Together, they introduce a practical six-domain model for crafting a standout personal brand:

Actual work—the foundation of competence, Evidence—tangible proof of achievements, Messaging—clear communication of values, Authenticity—staying true to oneself, Peer validation—credibility from others, and Public perception—how you’re seen broadly.

They spotlight real-world examples like Hormozi and Brompton’s Will, who embody authentic branding, while warning against the pitfalls of faking it—a surefire way to erode trust. The episode wraps with nine actionable nuggets, urging listeners to embrace their quirks, align with purpose, and build genuine connections. With a conversational tone and rich insights, they leave us anticipating their next discussion on mental health in business.

Subscribers can read the transcript and key insights below: